I am a
human-centered strategist.
I have been curious about human beings my entire life.
As a teenager I investigated the impact of birth order on personality. As a young adult I completed a bachelor’s degree at the intersection of Exercise Science and Psychology. Throughout it all, I observed the nuances of human-behaviour up-close holding a wide variety of customer-facing sales and service jobs.
In 2019, I completed a Masters of Business Administration (MBA) specializing in management consulting and emerging innovation disciplines rooted in social science: business design and behavioural economics. By combining my existing knowledge of human behaviour with advanced education and an abundance of experiential learning, I have developed a uniquely powerful perspective on every-day business challenges.
This perspective is a shift from how business development and growth has been approached historically. Like traditional consultants, I am a pragmatic problem-solver but I set myself apart in the way I integrate qualitative (human-centered) information with traditional strategy frameworks and practices.
I design thoughtful sales and marketing strategies for Canadian enterprises.
Just like any strategic thinker, I take a structured, logical approach to solving business challenges.
As a human-centered strategist, however, I prioritize the consideration of the people (and the perspectives they have) that unequivocally influence any business challenge and therefore potential strategies and solutions.
This consideration of people involves the application of qualitative research and appreciation of findings from studies in social science.
The result is a feasible, impactful growth strategy that adds up on paper while also making sense in a real-world context.
