Just like any strategic thinker, I take a structured, logical approach to solving business challenges.
As a human-centered strategist, however, I prioritize the consideration of the people (and the perspectives they have) that unequivocally influence any business challenge and therefore potential strategies and solutions.
This consideration of people involves the application of qualitative research and appreciation of findings from studies in social science.
The result is a feasible, impactful growth strategy that adds up on paper while also making sense in a real-world context.